The Three Elements of a Movement Story
Everything you’ve built in this course has been preparation for this.
Your Mission establishes why you do this work and what you genuinely believe about the problem.
Your Movement work identifies the worldview you share with your ideal audience and the villain standing between them and the transformation they’re seeking.
Your Journey maps the experience you’re creating as they move from their ordinary world to the new normal.
All of that is the foundation for the moment where you sit down and actually say something.
Story is how you say it. Not the content of what you say, but the specific way you say it that makes it unmistakably yours and immediately recognizable to the people it’s for.
Three elements define how that story gets told: Presentation, Positioning, and Premise.
