Further: How Solopreneurs Thrive at Midlife

Further: How Solopreneurs Thrive at Midlife

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July 2026

LEL Module 3, Lesson 4: The 4A Content Framework
How to plan content with intention instead of cluelessly filling a calendar.
 • Brian Clark
1:57
Module 3, Lesson 3: The Catalyst, the Vehicle, and the Sequence
The three elements that turn a growing email list into a client services business.
 • Brian Clark
1:53
Module 3, Lesson 2: Paid Traffic and the MVA
How to build an audience and a client business simultaneously, and what changes when you hit the milestone that makes everything else possible.
 • Brian Clark
1:54
How a Ladies' Cigarette Became the Most Masculine Brand in America
"He can’t be a man because he doesn’t smoke the same cigarettes as me."
 • Brian Clark
Module 3, Lesson 1: Winning with Email
Why email is the only audience you actually own, and why Substack is where you build.
 • Brian Clark
1:52
The Art of Repellent Marketing
The wrong people not liking you isn't a marketing failure. It's the signal working correctly.
 • Brian Clark
Module 2, Lesson 5: Attracting and Repelling
Why the clearest signal of who you're for is knowing exactly who you're not for.
 • Brian Clark
1:53
Module 2, Lesson 4: Mapping Empathy
Entering your prospect's experience with content that feels specifically written for them.
 • Brian Clark
2:02
Module 2, Lesson 3: The Movement
Who you're leading, what they believe, and how to make your position unmistakable to the right people.
 • Brian Clark
1:51
Module 2, Lesson 2: The Mission
Why founder-problem fit is the most powerful marketing advantage you have, and how to find it and refine your story.
 • Brian Clark
1:39
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