Archive - Further: Live Long and Prosper

The Journey: What to Say to Convert Prospects into Customers and Clients

Whether you and your business are consciously telling a story or not, prospects are telling themselves a story about you and your business.

Oct 23 •

Midlife Isn't a Crisis, It's a Plot Twist

You open the door to the midlife plot twist when you realize you can now be the sole author of your story.

Oct 21 •

The Unfair Advantage for Succeeding Quickly with Your New Expertise-Based Business

How to give people an easy opportunity to “decide” you’re worth paying attention to at the unconscious, precognitive stage.

Oct 16 •

The Movement: Here's How Successful Thought Leadership Happens

Are you tuned in to how your prospects think, feel, and behave in the context of the problem you’re solving?

Oct 9 •

How Founder-Problem Fit Gives You a Remarkable Business Advantage

The right strategic approach makes marketing a bootstrapped business much easier.

Oct 2 •

September 2025

Why “Long Life” Learning May Be the Key to Your Powerful Midlife Business

Online education is a $185.2 billion industry that’s about to further accelerate due to the longevity economy.

Sep 30 •

The Mission: Move Beyond “Niche Thinking” and Build a Meaningful Business

It stands to reason that if you're leading a mission, you’ll want the right people involved, not just whoever wanders by.

Sep 25 •

It’s Time to Burn the Old Playbook

Your job security is an illusion at a point when you can least afford to lose your income.

Sep 23 •

The Mentor: Three Keys to Succeeding in Business by Empowering Your Prospects

Unlike the generic word “content,” empowerment marketing gives you the true objective right there in the phrase.

Sep 18 •

How Charismatic Content Makes You a Leading Expert

Content marketing goes wrong when it’s all content (information) and no marketing (message).

Sep 11 •

You Only Get “Old” When You Believe These Myths About Aging

Here’s a sampling of seven counterintuitive facts about getting older.

Sep 9 •

The Art of Personal Branding (Is Not What You Think)

The truth is that a personal brand is a wonderful side effect, not an objective.

Sep 4 •

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