You’ve summed up, in a few paragraphs, concepts that took me years to learn. I am an extremely unstructured (big picture, blue sky) problem-solver. I spent more than a decade wondering why I couldn’t get ahead as a safety engineer and risk manager. Wrong genre!
This is a profound essay that I wish I had read in 2001. ;)
Thanks Benjamin! You know, I intentionally designed a business to fit my temperament back in 2006, and it led to greater success than I had ever really aspired to. And yet it never occurred to me to write about this kind of intentional alignment before now. It feels like this is the missing piece.
Great article - very helpful. What happens when you're somewhere in between extrovert and introvert? An ambivert, as it is known -- leaving the examples above too extreme. Sometimes I am energized by people, others times, I prefer to withdraw. I am going to guess the answer is I have agency over what I choose to pursue and I need to keep a balance of the two. Also, quick question...
I just signed up for a premium after years of being on the further mailing list. You mention the following in the premium offering which I can't locate:
The Leading Expert Marketing Framework gives you a process for nailing down that intimate outline of your prospect, and the content and messaging they need to do business with you.
The Framework sells for $150 individually, but is included in your Premium Membership.
Ambiverts have the best of both worlds. They can turn on the extraversion easier, and need less recovery time, but can still so deep work. So as you say, just less extreme.
The Framework is lessons 12-17 of The Business of Expertise Blueprint course. I rolled it into the broader lessons.
This was such a good and affirming read. I just did a months-long business accelerator that felt like an out-of-body experience for me and you’ve put why into words. It wasn’t my genre. Yes, I can see these things are working for others… no, I still can’t force myself to do it lol.
It's so important to not only accept that we have to find our own groove, but to see it as an essential element. Unfortunately, that's often not the message we hear from the general merchants of what success looks like.
Hey Chris, thanks. I think a personal brand is just the natural consequence of doing great work for the right people, and the more you're comfortable in how you structure your identity and role in serving those people, the more powerful your "personal brand" becomes to them.
This is gold, Brain!
You’ve summed up, in a few paragraphs, concepts that took me years to learn. I am an extremely unstructured (big picture, blue sky) problem-solver. I spent more than a decade wondering why I couldn’t get ahead as a safety engineer and risk manager. Wrong genre!
This is a profound essay that I wish I had read in 2001. ;)
Thanks Benjamin! You know, I intentionally designed a business to fit my temperament back in 2006, and it led to greater success than I had ever really aspired to. And yet it never occurred to me to write about this kind of intentional alignment before now. It feels like this is the missing piece.
Great article - very helpful. What happens when you're somewhere in between extrovert and introvert? An ambivert, as it is known -- leaving the examples above too extreme. Sometimes I am energized by people, others times, I prefer to withdraw. I am going to guess the answer is I have agency over what I choose to pursue and I need to keep a balance of the two. Also, quick question...
I just signed up for a premium after years of being on the further mailing list. You mention the following in the premium offering which I can't locate:
The Leading Expert Marketing Framework gives you a process for nailing down that intimate outline of your prospect, and the content and messaging they need to do business with you.
The Framework sells for $150 individually, but is included in your Premium Membership.
Where do I find it? Thank you!
Ambiverts have the best of both worlds. They can turn on the extraversion easier, and need less recovery time, but can still so deep work. So as you say, just less extreme.
The Framework is lessons 12-17 of The Business of Expertise Blueprint course. I rolled it into the broader lessons.
Thanks, Brian. I am eager to get into the course. I celebrated my 55th birthday this past weekend --- your content couldn't be more on point. :-)
This was such a good and affirming read. I just did a months-long business accelerator that felt like an out-of-body experience for me and you’ve put why into words. It wasn’t my genre. Yes, I can see these things are working for others… no, I still can’t force myself to do it lol.
Thank you for the reminder that’s okay.
It's so important to not only accept that we have to find our own groove, but to see it as an essential element. Unfortunately, that's often not the message we hear from the general merchants of what success looks like.
Interesting read - thanks for sharing.
My take on a similar topic:
https://beyondthenumbers00.substack.com/p/can-you-build-a-great-company-without-259?r=4hpn8b
Hey Chris, thanks. I think a personal brand is just the natural consequence of doing great work for the right people, and the more you're comfortable in how you structure your identity and role in serving those people, the more powerful your "personal brand" becomes to them.